Monday, July 13, 2009

Barack Obama Used Affirmations, Spaced Repetition, and Strong Emotion To Attract Millions (People and Dollars)!

Yes, we can!

How many times did we hear this phrase bandied about during the campaign?

Setting aside political rhetoric, and how we personally feel about the candidates, for a moment, let's take note that "Yes, we can" is an affirmation.

Our *languaging* only takes 3 forms. When we speak, we either ask a question, give a command, or make an affirmative statement.

So, "Yes, we can" is an affirmation. It is one that Mr. Obama repeated constantly. It is one that he repeated at frequent intervals. And, it is one that he repeated in a highly charged atmosphere. In addition, his speeches were replayed every night by various tv and radio stations.

So, is it any wonder that every where you turned somebody was saying, "Yes, we can"? It's so short and pithy. :-)

Now, what would happen if you formulated your personal affirmations like this? What would you possibly achieve if you constantly, frequently, and with strong emotion, repeated a short and pithy catchphrase that stated the essence of one of your goals?

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